Lip augmentation has grown in popularity over the past 20 years. Lip augmentation is one of the most popular cosmetic procedures. Many people dream of big, beautiful lips, and therefore ask specialists to increase their size. In this text, we will look at several reasons why lip augmentation has become such a popular procedure.

The art of lip augmentation

*statistics for the last 19 years from Google Trends


  1. Influence of social media

One of the main reasons lip augmentation has become so popular is the influence of social media. Today, many people constantly post their photos on social networks such as Instagram, Facebook, and TikTok. They try to look their best to get more likes and followers. Beautiful, well-groomed lips have become an integral part of this process. Because of this, lip augmentation has become one of the most popular cosmetic procedures.


  1. Celebrities and their influence on fashion

Another factor that influences the popularity of lip augmentation is celebrities and their influence on fashion. Many famous people have beautiful, enlarged lips, which makes this procedure more popular among young people. Some celebrities even advertise lip augmentation procedures on social media, which attracts the attention of a huge number of followers.


  1. Improving Lip Augmentation Methods

Modern methods of lip augmentation have become safer and more effective, which makes the procedure more popular. Here are a few methods that are in use today:


-Hyaluronic acid injections


Hyaluronic acid is one of the most popular materials used for lip augmentation. This gel, which is injected into the lips, is able to increase their size and volume. Hyaluronic acid gives a natural result and usually does not cause serious side effects. There are also different brands of hyaluronic acid that can be used for lip augmentation.


-Use of botulinum toxin

Botulinum toxin, also known as Botox, can be used for lip augmentation. As a rule, this method is used to correct imperfections in the shape of the lips, and not to increase their size. Botox is injected into the lower part of the lip to lift it and make the shape of the lips more symmetrical.



Lipofilling is a method in which fat from another part of the body is transferred to the lips. This method is more invasive than hyaluronic acid injections or botulinum toxin but can provide long-term results.


-Use of implants

The use of implants is the most invasive method of lip augmentation. This method involves the insertion of silicone or other materials into the lips to increase their size. However, this method can cause a number of complications and sometimes can lead to unnatural-looking lips.


-Lip augmentation with threads

One of the lip augmentation methods uses threads specially designed for this procedure. These threads are called Aptos threads and are made from a polylactide material that is gradually absorbed into the tissues.


The procedure for lip augmentation with Aptos threads consists of the following steps:

Anesthesia. At the beginning of the procedure, a local anesthetic is applied to the lips to reduce pain.

Thread introduction. Aptos threads are inserted into the tissues of the lips using a special needle. The threads have small spikes that are held in the tissues of the lips and create the effect of increased volume.

Resorption of threads. After the introduction of the threads, they begin to dissolve within 6-8 months, leaving behind denser and more elastic lip tissue.

The benefits of Aptos lip augmentation include the following:

  • Safety. Aptos threads are made from biodegradable material that does not cause allergic reactions.
  • Long-lasting effect. The threads dissolve in the tissues of the lip within 6-8 months, which means that the results of the procedure are long-lasting.
  • The speed of the procedure. The procedure for lip augmentation with Aptos threads usually takes about 30-40 minutes.

Some of the disadvantages of Aptos lip augmentation include the following:

Limited increase in lip size. Lip augmentation with Aptos threads cannot give the same volume as filling lips with hyaluronic acid.

Possible side effects. As with any procedure, side effects such as bruising, swelling, or infections are possible.


Online lip augmentation courses have become a popular trend in the field of aesthetic medicine. These courses allow you to gain professional training and expertise in lip augmentation without having to visit a school for aesthetic doctors.


Online lip augmentation courses usually include both theoretical and practical sessions. Courses may vary in length and cost, depending on the level of training and experience of the instructor, as well as the area of teaching. Some courses may be aimed at beginners, while others may be for more experienced aesthetic medicine professionals.


Online lip augmentation courses can provide access to educational materials, video tutorials, online lectures, and webinars, as well as the opportunity to connect with instructors and other students. This allows you to access information from anywhere in the world and learn at your own pace.


The benefits of online lip augmentation courses include:


Flexibility: Online courses allow you to study anytime, anywhere.


Save time and money: online courses do not require attendance at educational institutions and allow you to avoid additional costs for travel, accommodation, and meals.


Expertise: Many online lip augmentation courses are run by qualified and experienced instructors, resulting in high-quality training.


Affordability: Online lip augmentation courses can be more affordable than traditional courses because they don’t require a large investment.


Despite the benefits, online lip augmentation courses also have their drawbacks. For example, the lack of physical presence of an instructor may reduce the quality of training and some aspects of the procedure.


Lip augmentation can be promoted through different channels, depending on your target audience and budget. Here are a few strategies that can help advance your course:

Landing creation. Creation of a special page (landing) on your website dedicated to the lip augmentation course. This will help to attract the attention of potential students and give them the opportunity to get acquainted with the detailed information about the course, price and payment methods.

Use of social networks. Promoting a lip augmentation course on social media such as Instagram, Facebook, TikTok, etc. Creating an account that will post photos before and after lip augmentation procedures, as well as other interesting materials that will help attract the attention of potential clients.

Advertising on websites and forums. Placement of advertisements about the lip augmentation course on various sites, forums and portals where topics of beauty and facial care are discussed. For example, on the websites of cosmetic companies, specialized women’s resources, forums and groups in social networks.

Cooperation with beauty salons and cosmetology clinics. Offering your course to salons and clinics that provide lip augmentation services. This will help you get a large audience and clients who will be interested in your course.

SEO optimization. Promotion of the lip augmentation course by optimizing the site and its content for user search queries. This will help increase your site’s visibility in search engines and attract new customers.

Organization of online webinars. Organization of online webinars and presentations where you can talk about the lip augmentation course and answer questions from participants. This will help grab people’s attention and increase interest in your

A sales funnel is a sequence of steps that allows you to attract new customers, process their requests and convince them to purchase your lip augmentation course. Here is an example sales funnel for an online lip augmentation course:

Drive traffic to landing page. Creation of advertising campaigns in social networks, search engines, forums and other sites to attract traffic to the landing page.

Capturing contact information. Placing a contact capture form on the landing page so that potential customers can leave their contacts and receive free marketing material about the course.

Email marketing. Sending a series of emails with course information, examples of work, client testimonials to convince clients to purchase the course.

Sale. Placing an order form on the landing page so that customers can purchase the course.

After-sales service. Sending thank you emails for purchases, support during the course, and sending additional information to help customers get more out of the course.

Upsell. Offering additional products and services (e.g. certificates, individual consultations) after the purchase of a course.

Referral marketing. Offer bonuses and discounts for recommending the course to friends and acquaintances.

It is important to understand that the sales funnel must be constantly optimized and improved in order to increase conversions and increase sales.


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